Boycott Gloria, but put the pressure on Julia

There’s a lot of noise going around the web about Gloria Jeans, the coffee franchise that recently donated $30,000 to the notoriously homophobic Australian Christian Lobby. Remember the ACL? Sure you do. They’re the ones who think that teaching kids not to bully their gay peers is part of the ‘homosexual agenda’. The ones that Victorian Premier Ted Baillieu happily pandered to when he used his party’s majority to completely subvert the democratic legislative process – because the ACL said it was attacking ‘freedom’ to update Equal Opportunity laws. They’re a vocal minority that claims to speak for all Christians, pushing their bigotry, intolerance and outright hatred while crying foul and hugging their martyr’s crowns when any dares to point out their utter hypocrisy.

And they’re the ones our major political parties have given special treatment time and time again. Whether they’re taking meetings with representatives or providing answers to election quizzes, both Labor and the Liberal/National parties allow the ACL an extraordinary level of access. For a secular state, there’s a truly disproportionate level of influence going on there.

But back to Gloria Jeans, now the subject of any number of blogs, newspaper articles and social media calls for boycotts. (A particularly good blog on the current subject comes from That’s My Philosophy, who do a marvellous job of shredding GJ’s claims to be entirely unaffiliated with religious groups.)

GJs has long been associated with Hillsong, a Sydney megachurch that’s come in for its fair share of scrutiny (not least because of some of its more famous visitors, including former Treasurer Peter Costello and former Foreign Minister Alexander Downer). In fact, one of Hillsong’s elders, Nabi Saleh, founded the coffee chain, owned a controlling interest and sat on its board. Saleh’s bio is pretty darned interesting. He looks like your average coffee mogul at first glance, until you look closely at the names of his businesses – Petra and Maranatha, both words closely associated with Pentecostal and Dominionist Christianity. Then there’s his directorships of some of the biggest megachurches around, including Kenneth Copeland Ministries.

Oh, and there are more than a few GJs franchisees who are members of Hillsong. Not really surprising, then, that GJs should be donating money to the ACL. And that’s their choice – it’s not up to us to tell a business they can’t support a cause in which they believe. Of course, they also have to be prepared to cop the flak from people who take offence at their choice of beneficiary.

But wait.

This is by no means the first time GJs has ended up in the spotlight, with people calling for a boycott. They’ve got form.

Back in 2007, I reported on another cause to which GJs was donating money – and providing collection boxes on their counters so that others could help contribute a little more. This time, the cause was a ‘counselling centre’ for women – specifically, women as young as 16.

In reality, that counselling centre was Mercy Ministries, and those brochures were whitewashed lies. Girls who were unlucky enough to fall into MM’s program reported emotional, financial, religious and physical abuse at the hands of their ‘counsellors’. Women suffering from mental illness were subjected to exorcism to expel ‘demons’. They were required to sign over their Centrelink benefits for up to a year, their lives utterly controlled – and if they were pregnant, it was so much worse.

Put yourself in the shoes of one of these girls – the daily meetings with the counsellors who told you your only choice was to ‘face your sin’ and have the baby, the Bible studies focused on promiscuity and the sin of murder, the ‘accountability counsellor’ who would make sure you were ‘doing the right thing’ – all in an environment that you can’t leave except to go to church once a week.

And that church? Yep, you guessed it – Hillsong.

The Sydney branch of Mercy Ministries finally closed in 2009 – almost two years after the original stories started to surface, and women came forward to speak of their experiences. By that time, GJs and Hillsong, no doubt seeing the proverbial writing on the wall, had cut them loose – but until then, they were in lockstep with this abusive organisation masquerading as ‘counselling’.

So, we’re not talking about a simple case of a coffee business making a donation. This is a business with a history of supporting groups that are not only religiously bigoted, but outright deceptive and abusive. Gloria Jeans actively solicited money from the public to further Mercy Ministries’ vicious tactics, and allowed false information to be distributed from their counters. They collaborated in keeping the truth from would-be donors.

At least, in giving money to the Australian Christian Lobby, they’re being honest. Or are they? After the initial outcry, it seems that GJs is not all that comfortable with being associated with the recipient of their generosity, after all – or the church that founded them, and which so many of their franchisees and employees attend. Curious, that.

The ACL seem happy to accept money from an organisation that helped fund a program so destructive to women as to seem almost designed that way. Now they’re receiving money from that same business to prop up their own deceptive campaign against marriage equality. Really, is any of this surprising to anyone?

Actually, there is one thing – that the government has any time for these kinds of tactics at all – although, perhaps that’s not so much surprising as worthy of a cynical sigh of despair.

You want to boycott Gloria Jean’s? Go ahead. Put your money where your convictions are – in fact, I highly recommend doing that no matter what you believe.

Just be honest about it. Don’t hide behind a professional title, or a slick brochure, or weasel words about ‘freedom’ and ‘fairness’, if what you’re really after is the right to determine other people’s lives.

Oh, and don’t forget who the real targets are while you’re buying your coffee from somewhere else – the Federal and State governments who overlook deception and pander to hatred because they think there might be a few thousand votes in it. They’re the ones who should be in focus – not the poor bastards who make a lousy wage frothing milk and making sure your soy chai latte grande is exactly how you ordered it.

We’re looking at you, Prime Minister.

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