In my last post, I took aim at The Age’s contention that it was ‘impossible’ to have a policy debate as long as Julia Gillard remained our Prime Minister. I stand by what I wrote then: as long as the media continues to give space to articles and op-eds which speculate about how long she will keep the top job or how hard it is to write about policy, the less actual scrutiny of policy and ideas there will be.
That said: to suggest for one moment that Rupert Murdoch or Gina Rinehart lurk in the background like megalomaniacal overlords, chuckling evilly as they manipulate the election in order to get the result they want, is patently ridiculous. There are any number of studies pointing to media bias in one form or another (or even that the media roughly evens out), and that’s clearly something that these organisations should acknowledge, and, possibly, correct. This does not prove conspiracy.
I grew up in a media household. My stepfather worked for both Fairfax (as Features Editor) and News Limited (in various roles, including editor-in-chief for the Gold Coast Bulletin). My brother now also works for News Limited. Over the years, no directives came down demanding that editorial content favour any given political party. No subtle discouragements filtered through to reporters that they should ‘go hard’ on one leader, while giving another a free pass. Was there bias? Almost certainly. Was it part of a greater agenda? No.
Attributing what’s going on in our media to conspiracy just avoids the real issue – which is how to make policy the focus of political coverage. It won’t happen by accusing News Limited of being a pawn in Murdoch’s nefarious schemes, or saying that Gina Rinehart’s interest in Fairfax is the ‘real’ reason The Age ran that editorial. It probably won’t even happen by demanding that the media start asking some real questions. The questions have to come from the rest of us in whatever way we can ask them.
Hit politicians’ websites. Write to them. Visit them when they’re on the rounds promoting something – their itineraries can usually be obtained, especially for backbenchers moving around their own electorates – and ask them face to face. Ask about the policies on their websites – or why they don’t have policies easily obtainable.
Heck, start a blog, write about what you want to know, and ping it straight at politicians. Most of them these days have Facebook or Twitter accounts. Make social media work. The most common criticism levelled at social media is that it’s no more than an echo chamber, out of touch with reality. To an extent, that’s true. You only have to spend a bit of time reading the #auspol timeline to realise just how much bandwidth is given over to partisan rubbish – and a staggering amount of truly vile sentiment. It makes ‘Ditch the Witch!’ look like a compliment.
That doesn’t mean these must be the only voices to be using social media, however – or even the dominant voices. Just as the mainstream media is not the only voice.
I wrote that if The Age isn’t writing about policy, they have no one to blame but themselves. The same is true for all of us. We shouldn’t wait to have our electoral choices spoon-fed to us.
If your reason for not voting Labor at the next election is ‘Julia Gillard knifed Kevin Rudd’ … if you take the dreadful, misogynist attacks against the Prime Minister as a reason to vote for her … if you spend your time arguing about whether Rudd or Gillard should be leader, rather than scrutinising policy from all sides … then you’re contributing to an already huge problem. You’re enabling a policy-free zone to proliferate.
We can do better than that. We can stop mindlessly marching to the beat being set for us. Ask yourself: who does it serve to have all the attention focused anywhere but policy?
It certainly doesn’t serve us – the people who will determine the outcome of the next election.
Perhaps Rudd will challenge Gillard tomorrow. Perhaps Gillard will step down, or be forced out. Turnbull might challenge Abbott (yes, I know, virtually impossible). But let’s be blunt: what matters, ultimately, are the policies each party takes to the election. I’m not for a moment suggesting that the leader doesn’t matter: of course they do. It’s why Keating challenged Hawke, and why Costello didn’t challenge Howard. But the leader isn’t the be-all and end-all of an election.
It’s time we all started remembering that. So here’s my proposal: let’s ask the questions that really matter.
Let’s ask the Coalition why most of their stated policies to date involve little more than reversing everything accomplished by the Rudd and Gillard governments. Let’s ask the Greens what they plan to do if the Coalition successfully repeals carbon pricing. Let’s ask the Independents what they would do if we end up with another minority government. And let’s ask Labor for more detail about the Gonski reforms, and how it plans to address shortfalls in project mining tax revenue.
It will be up to us on September 14 – but we shouldn’t wait until then. We should start now.