It’s time. Time for the media to bring out tired old speculation about the Labor leadership; time for obsessive focus on a single, arguably self-interested poll that indicates an ever-greater victory for the Federal Coalition; time for backbench politicians in marginal seats to become the hottest headlines in political reporting.
Yes, it’s time.
And if you spotted the mangling of an old election slogan here … well, that’s rather the point. The September 14 election looms ever closer. The Coalition helpfully told us last week that we’d passed the hundred-day mark – though why it would bother is a bit of a puzzler. After all, the Coalition hasn’t stopped campaigning since the result of the 2010 election. Notwithstanding, the official election campaign is about to begin, and all parties are getting ready in their own way.
The government is at pains to point out how much legislation has been passed under Prime Minister Julia Gillard’s leadership. Led by carbon pricing, the mining tax, the National Broadband Network, increasing the compulsory superannuation contribution from 9% to 12%, education reform, and the NDIS, the government have passed over 300 pieces of legislation. ‘Obviously’, this points to a stable, functioning government.
Then there are those polling numbers, that so rarely seem to go the government’s way. Gillard seems unable to take a trick, especially when it comes to the Newspoll. ‘Surely’ this indicates the people don’t want another Labor government.
And let’s not forget the Greens and Independents. Without them, the government could not have passed so many bills. They ensured a full term of Parliament, and helped institute Parliamentary reforms that gave a greater voice to cross-benchers. Their influence is ‘out of proportion’.
But you know what? None of that matters.
The amount of legislation passed by the government is irrelevant.
The polling numbers are irrelevant.
The stability of the Parliament is irrelevant.
Oh, and that little thing called policy? Irrelevant.
Because this election will be about nothing more than ideology.
The facts don’t matter, you see.
It doesn’t matter whether the Federal Coalition refuses to delineate its policies, or to have what little detail it releases costed through Treasury. It doesn’t matter that the two major parties are effectively in lockstep on asylum seeker policy, pursuing an increasingly inhumane agenda. And it certainly doesn’t matter that the Prime Minister has managed to administrate a minority government in an effective, consultative way.
What will matter in this campaign is nothing more than a narrative created by the Federal Coalition. The story it wants to tell is one of desperation; of a weak Prime Minister manipulated by factional ‘warlords’, a government at the mercy of an ‘extreme’ left-wing minor party, and a country at the mercy of crippling taxes levied upon a populace that simply cannot afford to pay for the government’s ineptitude. Add to that a hefty whack of xenophobia (‘the boats, the boats!’) and the hackneyed ‘Rudd wants his job back’ motif, and there you have it.
The Coalition’s description of itself is, of course, far more optimistic. Its narrative boils down to, ‘Under us, you’ll have more money and sleep safely in your beds at night’. It’s all sleight of hand, of course; you’re expected to believe that somehow the Coalition – the so-called ‘party of the free market’ – can force power companies to drop their prices, simply by removing the carbon price. You’re also supposed to believe that refugee boats will stop coming – or, if they do come, that there’ll be no ‘convicted Egyptian jihadist terrorists’ roaming free to (presumably) threaten Our Way Of Life. Never mind the increasing evidence that said ‘terrorist’ may well be nothing of the kind. It’s all about how many times you say something – not whether it’s true.
Labor’s story isn’t much better. It got spooked by the Coalition’s unrelenting insistence on knowing when the Budget would be in surplus – at a time when the majority of the Western world was struggling with deficits of, in some cases, trillions of dollars. It made the critical mistake of promising big, then having to walk back expectations. That’s a gift to the Coalition. The polls are terrible, but rather than eat any form of humble pie and promise to listen to the electorate, Labor’s strategy is to say, ‘It wasn’t our fault’. And out comes the increasingly tattered spectre of WorkChoices and the threat of razor gangs rampaging through the halls of the public service. Labor’s trying to recapture its old image of ‘the workers’ champion’ – whether or not its deeds match its words.
The minor parties, of course, criticise everybody. The Greens and the Katter United Party make for odd bedfellows, but when it comes to ideology, you can’t beat them. Both are light on policy, heavy on rhetoric. So far, that’s working – and perhaps Labor, in particular, should have looked at the election results and seen that.
The voices crying in the wilderness are the Independents, Tony Windsor and Rob Oakeshott. They’re Parliament’s equivalent of the strange uncles that one has to invite to the family reunion, but no one wants to get trapped in a corner listening to them. A pity, that, since they’re the only ones talking policy and making sense. They’re not interested in narratives; they want to hear some policy detail. How quaint.
Duelling narratives. It would be funny if it wasn’t so frustrating.
And the media are enthusiastically complicit. Here’s a sample, just from recent news.
Dennis Atkins is particularly good at this game. ‘Labor sent packing by nearing gallows poll‘! ‘Federal Labor a dead government walking as September election approaches‘!
The Sydney Morning Herald zeroed in on the Labor leadership. Tony Wright opined that Labor MPs are under a self-imposed vow of silence. That article was helpfully accompanied by a poll asking readers who they’d like to see as leader. Jacqueline Maley urged the ‘Ice Queen’ to thaw. That article featured the following astonishing description of Federal Labor:
‘Some are traumatised and attacking each other, some are so depressed they’re literally packing up in anticipation of their ruination at the polls, and some have just gone bonkers.’
Bonkers. There’s some hard-hitting analysis right there.
It goes on. Latika Bourke, on ABCNews24’s Breakfast News, spoke solemnly of a ‘mood of despair and despondency’ in Labor, this morning. And last week Chris Uhlmann threw around phrases like ‘death rattle’ and ‘the September poll feels more like a coronation’. Mind you, that article did, at least, point out that Education Shadow Christopher Pyne was telling porkies about the Prime Minister – although Uhlmann didn’t quite go as far as to call Pyne a liar. He said, carefully, that Pyne ‘really needs to get better Labor sources’.
So there you have it. No substantive discussion of policy. No policy, for the most part. Just endless regurgitation of old ideas and advertising slogans served up to us disguised as meat. Why not? It worked in 1972, when Whitlam, with little more than a catchy tune, convinced the Australian people that record low unemployment and a high Australian dollar were dire circumstances that required them to vote in a new government.
And we’re expected to swallow it all. We’re not supposed to ask questions, or demand detail. Silly electorate; anyone would think this election was something serious.
This campaign is already nearly three years long. The final days will be, in the words of Shakespeare, ‘A tale told by an idiot, full of sound and fury, signifying nothing’.
Unless, of course, we make it clear that we won’t settle for that. Unless we demand something more. Something better.